Brochure Examples

Utah’s Geography
Utah is located at the crossroads of the American Southwest and Rocky Mountains. The land embraces everything from desert to alpine climate zones. Utah is home to the Bonneville Salt Flats which stretch for miles into Utah’s west desert and the world famous Bonneville Speedway. As part of the Rockies, the Wasatch and Uinta mountains to the east of Salt Lake City are famous for The Greatest Snow on Earth and for their world-class winter and summer resorts. The red rock canyons, buttes and mesas of the Colorado Plateau in Southern Utah are home to Utah’s five must-see National Parks.

Madrid’s Art and Architecture 
Madrid has a passion for art. This is seen along the Walk of the Arts (an outdoor exhibition of art work); the many monuments throughout the city; and the numerous art galleries. The city boasts an unbelievable wealth of architectural heritage and history along its streets in places such as San Lorenzo de El Escorial Monastery (one of the eight modern wonders of the world); Alcala de Henares (a World Heritage site); the Royal Palace and Grounds of Aranjuez. These places capture the best of Spain’s art and architecture where you will lose yourself in its beauty.
 

The Utah piece is 100 words and the Madrid piece is 97 words.
Notice the words used to try to convince you give ideas about what you will see, but doesn’t spend a lot of time going into details about each place. It isn’t just a list of places either, but it has picked several of the most important places that you should see. Don’t use words like “The reason you should…” Just jump right into the interesting stuff about your reason.
Remember, your goal is to get someone interested in wanting to go to that place, so then learn more about the place. You’re giving them a small sample, like when you go to the store and they hand out sample food—the idea is to get just enough to make you want to buy it.